How To Design A Custom Service Due Sticker

Introduction

A custom service due sticker is one of the most cost-effective marketing tools a workshop can use. Every vehicle you service becomes a moving advertisement for your business — but only if the sticker is designed well.

A poorly designed sticker — too small, too cluttered, or missing key information — defeats the purpose. Here's how to design a custom service due sticker that works hard for your workshop.

What Information Must Be On A Service Due Sticker?

A functional service due sticker needs two types of information:

Pre-printed (your workshop details):

• Workshop name
• Phone number
• Address or suburb
• Website or booking link (optional)
• Logo

Writable fields (filled in at time of service):

• Next service date
• Next service odometer reading
• Technician initials (optional)

The pre-printed section is your marketing. The writable section is the functional reminder. Both need to be clear and legible at a glance.

Choosing The Right Size

Size determines where the sticker can be placed and how readable it is from the driver's seat. Common sizes:

For most workshops, the 65×25mm single-sided sticker is the most popular — it fits neatly in the top corner of the windscreen and is readable from the driver's seat without obstructing vision.

Design Principles That Work

Keep It Simple

A service sticker is read in 2–3 seconds. Don't try to fit your entire brand story on it. Workshop name, phone number, and clear writable fields are all you need.

High Contrast

Dark text on a light background — or white text on a dark background — is the most readable combination. Avoid light text on light backgrounds or busy patterns behind text.

Logo Placement

Your logo should be prominent but not overwhelming. It should be immediately recognisable at a glance. If your logo is complex, consider using a simplified version or just your workshop name in a strong font.

Writable Area

The date and odometer fields must be large enough to write in clearly with a standard pen or marker. A field that's too small results in illegible entries — defeating the purpose of the sticker.

Font Size

Your phone number should be the largest text element after your workshop name. It's the action item — make it easy to read and remember.

What File Format Do You Need?

For the best print quality, provide your logo as:

• Vector file — AI, EPS, or SVG (preferred)
• High-resolution PNG — minimum 300dpi at print size
• PDF — with fonts embedded

Avoid low-resolution JPEGs or screenshots — these print blurry and look unprofessional on a finished sticker.

Colour Considerations

Your sticker should use your workshop's brand colours where possible. A few practical notes:

• Bright colours (red, yellow, orange) increase visibility and urgency
• White or light backgrounds make the writable fields easier to use
• Avoid very dark backgrounds for the writable area — pen marks won't show clearly

Our Red Label Service Due Sticker is a popular choice for workshops wanting maximum visibility without custom printing.

How To Order Custom Service Stickers From Stick-Dat

1. Choose your size and format from our Custom Service Due Sticker range
2. Select your quantity — bulk pricing applies from 100 units
3. Upload your logo and provide your workshop details at checkout
4. Our team will prepare a proof for your approval before printing
5. Printed on 7-year outdoor vinyl with UV-resistant laminate, shipped from Brisbane

Conclusion

A well-designed custom service due sticker is a set-and-forget marketing tool that works every day your customer drives their vehicle. Keep it simple, keep it readable, and make sure your phone number is impossible to miss.

Browse our full custom service sticker range and get your workshop branding on every vehicle you service.