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From Idea to Sticker: The Story Behind Our Ned Kelly “Such is Life” Collection
At Stick-Dat, we’re all about more than just vinyl and designs — we’re about community. Every sticker we create is shaped by Aussie culture, trade life, and the people who support us. That’s why when we asked new subscribers to our email list what kind of stickers they’d love to see, we got a response that sparked something big: “Ned Kelly / Australia.”
That one answer kicked off an entire design journey — and the result is our brand-new Ned Kelly “Such is Life” Collection.
The Power of Listening
When we launched our email sign-up form, we added a fun little question: “What sticker do you wish existed?” It gave us direct insight into what our customers really wanted, and in this case, it gave us gold.
Rather than guessing trends, we let our audience lead the way. This not only helps us design stickers people will actually buy, but it also shows we’re listening. It’s one thing to sell stickers — it’s another to make your community part of the creative process.
The Designs – 5 Unique Takes on an Aussie Icon
We didn’t just stop at one sticker — we created an entire collection inspired by Ned Kelly, each design with its own personality:
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Classic Silhouette – “Such is Life”
The famous helmet outline with bold lettering, simple and timeless. -
Australian Icons Collage
Ned Kelly’s helmet surrounded by kangaroo, gum leaves, and the Southern Cross — pure Aussie pride. -
Funny Meme – “OG Aussie Tradie”
A cheeky cartoon Ned Kelly in hi-vis with a stubby. Outlaw humour at its best. -
Vintage Wanted Poster
A rustic, sepia throwback to outlaw days — perfect for collectors. -
Graffiti Street Art – “Such is Life”
Bright spray-paint splatters and dripping graffiti text — bold, modern, and already a customer favourite.
Why This Collection Matters
Ned Kelly is more than an outlaw — he’s a symbol of rebellion, resilience, and Aussie culture. Pair that with the “Such is Life” motto, and you’ve got a design that resonates across generations.
By turning a subscriber’s idea into reality, we’ve created something bigger than a sticker: a connection. Every design in this collection represents the voice of our customers, Aussie heritage, and the Stick-Dat spirit — tough, bold, and unapologetically real.
Available in All Sizes
From small toolbox decals to giant 1-metre wall pieces, the collection comes in sizes for every surface. Whether you want to keep it subtle or make a statement, there’s an option for you.
Final Thoughts
This collection is proof that the best ideas don’t just come from behind the desk — they come from the people who live and breathe stickers every day. Thanks to one customer’s suggestion, we now have one of our boldest ranges yet.